Permanent lip color has many benefits, including: Long-lasting: Permanent lip color can last for years without needing to be reapplied. Unlike traditional lipstick, which can fade within hours, permanent lip color won’t change or smudge when you eat or drink. Natural look: When applied by a qualified specialist, permanent lip color can look natural and imitate your lips’ natural shape and color. Corrects asymmetry: Permanent lip color can correct asymmetries and balance out your lips. Conceals problematic areas: Permanent lip color can be used to conceal problematic areas of your lips, such as damage from burns, sunburns, or scarification. Saves time and money: Permanent lip color can save you time and money by eliminating the need to reapply lipstick throughout the day. Boosts confidence: Permanent lip color can improve your self-esteem and confidence. Therapeutic: Permanent lip color can be beneficial for people who have experienced excessive de-pigmentation as a result of chemotherapy treatment.